One of the long standing wishes I’ve had for this site is better control over the metadata in the pages. Since it is data driven, it’s not as easy to futz (technical term) each page and customize it for better search engine optimization. It’s not that this is an e-commerce site – I’m just happy that an eGoGoogle on my name puts me in the top 10, with that famous footballer from Bradford – but when you’re an information pro AND a control freak, you want what you want. The SEO Plone product fits the bill in enhancing metadata control on content within your Plone instance.
There’s not really much more to say. The SEO Product is developed by the Quintagroup, who have developed a number of high quality Plone products, including the phenomenally helpful and clever Google Site Maps tool.
Once you’ve added the SEO Product to your Plone, you’ll start to see a new tab at the top of your content that says “SEO Properties”. The key thing is that it enables you to see what metadata is stored for that document, and if you want to override it or add custom metadata fields, you can do so. Since it’s on the document level, you can exert a lot of detailed (I like granular but the way that technologists use it is not its common meaning) control over the metadata.