How Does Your Law Library Marketing Work?

Law libraries can measure their marketing efforts by watching not only what they are doing, but seeing where the message ripples and resonates. Understanding analytics, and looking at where interactions happen, can maximize the limited resources law libraries have for marketing new services.

When Technology Obscures Business Needs

Technology is not a driver. Business is a driver and technology provides the wheels. When an IT team starts to roll out technology – with or without senior management support – without a business need, it becomes a distraction for staff and is likely to slow momentum rather than increase it.